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This week Arklu (the company that makes Lottie dolls) launched their first Brownie doll and some Brownie accessories to go with her. It’s lovely to see the relationship between the World Association of Girl Guides and Girls Scouts (WAGGGS) and Lottie develop. After all, they both have similar goals – to empower girls and young women to be strong, courageous and ambitious. Lottie’s motto is ‘Be Bold, Be Brave, Be You’ while WAGGGS has a vision that ‘All girls are valued and can take action to change the world’.
Lottie dolls are designed for children aged 3-9 years and are ideal for children to practice role play with dolls before they face the situations themselves. Girls can prepare for brownie camp, learn how to integrate with others or take on sports they would be nervous of, by allowing Lottie to do it first. Lottie, unlike a lot of dolls on today’s market, is designed with a 9-year-old’s body shape.
The Irish Girl Guides is a huge youth organisation in Ireland with several age divisions. Brownies are for girls aged 7-10 years old. They wear a yellow and navy uniform. The Girl Guides was set up in Ireland in 1911 and in 2015 there were 17,464 members.
Lottie is also an Irish brand set up by Irish business man Ian Harkin and his business partner, Lucie Follett. They designed the dolls to improve how girls view themselves and to encourage STEM (Science, technology, engineering, and maths) among girls and boys alike.