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Here’s 4 simple ways you can help small businesses without spending a cent.
If you are on facebook, it costs nothing to like someone’s business page but the more likes a person has on their business page, generally adds to their reputation and it helps them reach more people when they are promoting their products or services on facebook. If you haven’t already liked my page, please do!
It’s also very easy to invite your facebook friends to like a business page. Simply
– Click on ‘likes’ (this is usually underneath the ‘shop now’ button at the top of the facebook page) Sometimes, the ‘like’ button isn’t on the top menu and you need to go into ‘more’ and then ‘likes’
– On the right hand size, you will see a list of your facebook friends and all you have to do is click the ‘invite’ button beside each friend’s name.
I don’t know how many times someone has said to me “oh, I saw that on your facebook page” and yet they didn’t ‘like’ it on facebook. It’s easy to just quickly click ‘like’ and it makes such a difference to the amount of people who get to see the post. With your personal facebook page, you can’t see how many people have seen your posts, however, with a business page, the owner can see how many people saw the post. If a post isn’t ‘liked’ shortly after it has been put up, facebook don’t seem to push it to the top of people’s streams so less people get to see your post. So liking a post or putting a smiley face in the comment bar (or even tagging a friend) means that facebook thinks it’s interesting enough that others might want to see it too.
Recommendations rate highly when it comes to making choices. So, if you already own or have used a service, take two minutes to write a review. Not only will this help other consumers make good choices, but google love to see activity on business web pages. So, for example, if they see that one toy shop has lots of activity happening on it and another doesn’t, next time someone googles ‘toys in Ireland’ they will put the shop that seems to be the most active higher on page 1. Also, when you are reviewing, try to use the title of the item you are reviewing. So, for example, if you are reviewing ‘Snow Queen Lottie Doll’ it is better to write for example ‘we loved the Snow Queen Lottie Doll’ instead of ‘we loved this doll’. The reason for this is that google only reads words and the more times a word or set of words appear on a page, the more certain google can be that that page is about that item. This way, when someone googles the words ‘Snow Queen Lottie Doll’, google will see this combination of words listed several times on this page and direct people there.
On my website, if you want to write a review on a product you have, simply
– Find the product on my website
– Scroll to the very end of that page
– Click the grey ‘write a review’ button on the bottom right hand corner and bobs your uncle!!
If you are on twitter, google plus, instagram, pintrest, linkedin and the many, many other social media platforms become a follower of the businesses you are supporting and re-share the stuff they post.
Thanks so much for taking the time to read this. I know a lot of you are already supporting my business in this way and I really appreciate it. These small gestures make a big difference to my business.